The Apple News

Friday | November 21st, 2008

Entries Tagged as 'microsoft'

Microsoft Feared Mac vs. Vista In ‘05

Posted under microsoft, Apple on November 19th, 2008 by admin0 comments

CWmike writes “Gregg Keizer sifted through many threads of e-mails released under the ‘Vista Capable’ lawsuit to dig up this jewel…More than a year before Windows Vista’s release — and long before Apple started poking fun at the OS — Microsoft officials were already worried about comparisons between Mac OS X and Vista. An e-mail thread from October 2005 showed that an article in the Wall Street Journal by Walt Mossberg grabbed the attention of managers at Microsoft. In a column headlined What PC to Buy If You Are Planning On a Vista Upgrade, Mossberg alarmed one Windows manager who forwarded a bit from the column…. ‘You won’t have to worry about Vista if you buy one of Apple Computer’s Macintosh computers, which don’t run Windows,’ Mossberg had written. ‘Every mainstream consumer doing typical tasks should consider the Mac. Its operating system, called Tiger, is better and more secure than Windows XP, and already contains most of the key features promised for Vista.’ Warrier added a comment of his own: ‘A premium experience as defined by Walt = Apple. This is why we need to address [the column].’”

Read more of this story at Slashdot.

Microsoft Feared Mac Vs. Vista In ‘05

Posted under microsoft, Apple on November 19th, 2008 by admin0 comments

CWmike writes “Gregg Keizer sifted through many threads of e-mails released under the ‘Vista Capable’ lawsuit to dig up this jewel…More than a year before Windows Vista’s release — and long before Apple started poking fun at the OS — Microsoft officials were already worried about comparisons between Mac OS X and Vista. An e-mail thread from October 2005 showed that an article in the Wall Street Journal by Walt Mossberg grabbed the attention of managers at Microsoft. In a column headlined What PC to Buy If You Are Planning On a Vista Upgrade, Mossberg alarmed one Windows manager who forwarded a bit from the column…. ‘You won’t have to worry about Vista if you buy one of Apple Computer’s Macintosh computers, which don’t run Windows,’ Mossberg had written. ‘Every mainstream consumer doing typical tasks should consider the Mac. Its operating system, called Tiger, is better and more secure than Windows XP, and already contains most of the key features promised for Vista.’ Warrier added a comment of his own: ‘A premium experience as defined by Walt = Apple. This is why we need to address [the column].’”

Read more of this story at Slashdot.

Microsoft Windows 7 Sooner Rather Than Later

Posted under vista, Windows 7, microsoft, Commentary, software, Apple on October 27th, 2008 by admin0 comments

When Bill Gates mentioned in January, rather arbitrarily, that Windows 7 may ship “next year”, a general consensus was that a more reasonable delivery would be 2010. With that in mind, many expected it would then “slip” to 2011, as Microsoft’s deadlines are known to do.
I was, and have been, always of the opinion that Microsoft needed […]

Microsoft SideSight: Should Apple Really Worry?

Posted under innovation, control, mult-touch, gesture, interface, News, Commentary, microsoft, Apple on October 22nd, 2008 by admin0 comments

Keen not to be left behind by Apple’s increasing repertoire of multi-touch interface control gestures, Microsoft recently previewed a new technology called “SideSight.” SideSight is not just Redmond’s version of Apple’s tech, though. In fact, Microsoft’s new offering is not touch tech at all. More like proximity tech.
Gearlog provides an overview of SideSight, based on […]

The Apple Tax: Fact or Fiction?

Posted under ads, apple tax, microsoft, windows, Commentary, Apple on October 22nd, 2008 by admin0 comments

Recently, we’ve seen Microsoft move to respond to Apple’s “I’m a Mac, and I’m a PC” ads, fearing the company’s rapid growth. There was the Seinfeld debacle, which drew plenty of attention. It didn’t seem to be quite the attention Microsoft was looking for, so they turned to the “I’m a PC” campaign. Yes, Pharrell […]

SuperSite FAQ About Windows 7 — What They Really Meant to Say

Posted under microsoft, windows, Commentary, humor, Apple on October 16th, 2008 by admin0 comments

Since Microsoft is trying hard not to talk about Vista, they’re falling back on their SOP of deflecting attention to a shiny new object, in this case Windows 7. To that end, the SuperSite for Windows has taken it upon itself to become the “central location for accurate information about Windows 7.” 
While I’m sure they meant […]

OpenOffice 3.0 Released

Posted under openoffice, Word, open, office, microsoft, software, News, release, Apple on October 13th, 2008 by admin0 comments

The latest version of Open Office, released today, has been in development for the past three years. As one of the most popular open source competitors to Microsoft Office, the release has been anticipated for some time (the launch even warranted a party!).
Open Office comprises of several applications: a word processor (Writer), spreadsheet (Calc), presentation […]

Windows XP Lives On…Again

Posted under microsoft, deadline, vendor, xp, windows, leopard, software, News, Commentary, Apple on October 8th, 2008 by admin0 comments

Several websites have reported in recent days that Microsoft are once again extending their period of official support for vendors offering Windows XP on new machines. The proposed deadline had already been extended to the end of January 2009, but appears now to have been prolonged to July 31, 2009.
For Microsoft, it is usual practice […]

Microsoft’s New “I’m A PC” Ads Air; Something Is Fundamentally Wrong

Posted under i'm a pc, microsoft, advertising, Commentary, Apple on September 18th, 2008 by admin0 comments

Tonight, during The Office, Microsoft began airing its “phase 2″ of their $300 million ad campaign (after giving Seinfeld the boot) which features regular, everyday users saying “I’m A PC”…yes, it’s a direct response to Apple’s I’m A Mac/I’m A PC ads.
The ads are actually better than I thought they’d be but something still just […]

Microsoft’s New Marketing Tactic: Let People Know That You Are “The PC Guy”

Posted under crispin porter, jerry seinfeld, microsoft, advertising, News, Commentary, Apple on September 18th, 2008 by admin0 comments

Microsoft, what are you thinking? Seriously.
Crispin Porter, the agency behind Microsoft’s seemingly failed ad campaign (and if not “failed”, then certainly “confusing”), has been kept on board for “phase two” of Microsoft’s $300 million ad campaign. The angle they are taking for phase two is a direct response to Apple’s successful Get A Mac ad […]