News: Warner Bros. rentals coming to Apple TV same day as DVD
from iLounge | All Things iPod, iPhone, iTunes and beyondSpeaking during an investor conference call, Jeff Bewkes, Time Warner’s CEO, said the company’s Warner Bros. studio will now release movies to the Apple TV and other video-on-demand systems on the same day they are released on DVD. The New York Times reports Warner Bros. has been testing the new approach in recent months, and found that DVD rentals only fell by 3-5 percent. Meanwhile sales of DVDs actually increased, possibly due to the… Read More
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